Are you originally form Atlanta, GA? If not where are you from and what led you to move to Atlanta?
I’m from a town called Alpharetta, GA – about 20 miles north of city. I moved to Atlanta back in 2008 after I graduated high school and enrolled as an undergraduate at GA State University
What made you want to get into the music business?
To be honest – it really just fell in my lap. I started meeting all different kinds of artists, producers, taste makers, etc. and realized I could really do something in this industry with the connections I am making as well as the business background I have.
We see that you have a lot of influence, how did you infiltrate the music scene of Atlanta?
In my opinion, I think it is because I give/have given everyone a chance and I’ve supported people from day one. Another thing that helps is my track of nothing but good business handled as well as countless amounts of success doing it.
Do you find it difficult as a women in what some would consider a male dominated business?
Sometimes – it is a struggle being a woman because everyone assumes you should be a male. It’s more difficult for people to take you serious in my opinion. I get calls all the time for my artists and as soon as they hear a female voice they hang up until they realize that was the correct number. Also when people meet me who haven’t met me before, usually tell me they thought “Schweinbeck” was a male.. not the case.
How is it managing sy ari da kid? And what other artist do you manage at the moment?
I love it, it’s coming on 4 years now and I have learned so much from it. I also manage Damar Jackson, a DJ coalition called Mixtape Monopoly, and a producer named Kato.
What obstacles do you run into while managing multiple artist? And how do you deal with them?
The main obstacle is giving them all the time they need and deserve, I’m only one person so dealing with multiple does get difficult. I deal with it by making sure I communicate with them all every day, communication is key.
Atlanta has been the home for a lot of successful/talented artist in your opinion what makes the music scene in Atlanta so prevalent?
I feel that ATL is one city that caters to the upcoming/independent artists. There are countless amounts of opportunities/events that artists can benefit from.
Can you tell us about the industry mixers event that you throw/hold?
So I started my industry mixers back in June 2012 and have been doing them monthly since (never missed a month). I started them on my 22nd birthday as just a showcase for my party and close friends.. that particular mixer I had Scotty ATL, K Camp, and others! I saw the success of that first mixer and decided to continue to do it for the upcoming artists. I have had featured acts such as Rich The Kid, Sy Ari The Kid, OG Maco, Quentin Miller, and the list continues! I really try and grab artists that have never been on a mixer or artists that have never performed before to give them their first show.
What advice would you give an upcoming artist trying to get his/her name out there?
Build real relationships and don’t expect anything for free.
How would you describe the Atlanta music scene?
Evolving.. I feel it changes all the time. I love it though, wouldn’t change anything about it. It is so large yet so small in Atlanta.. once you meet a select few.. you are in.
In your personal opinion/taste in music what do you lean more towards underground/indie artist.
I listen to indie artists.. of course I have major artists that I like but when others ask me who I am listening to.. I always reply with Sy Ari Da Kid.. he’s my main focus so of course he’s going to always be in my headphones.
What role has/does social media play in your role as being a manager?
Social media is where I started. I really gained a somewhat of fan base via Twitter and relationships that really benefited me. You can reach out to anyone via Twitter and people need to remember that.
Are there any artist that you would like to work with? Who and why?
I don’t have any off the top of my head because I prefer to work with artists from the beginning not just join them at the top.. It helps build a real solid foundation.
Is there anyone dead or alive you would like to hang out with? What would you do?
Bob Marley for sure, and I think you know what we would do.